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Offre d'emploi Consumer Insights Manager à Vaud - Région Lausannoise

Consumer Insights Manager H/F

Marketing / Médias / RP
  • Fixe - Temps plein
  • Référence : INT-037721
  • Partager:

Détails

  • Région Vaud - Région Lausannoise
  • Type de contrat Fixe - Temps plein
  • Secteur d'activité Marketing / Médias / RP

Introduction

On behalf of an international company (FMCG) based in Lausanne area,  we are searching for a 

Consumer Insights Manager – 100%

Description de la mission

As Consumer Insights Manager, you will have the following responsibilities :
  • Manage the implementation of various qualitative and quantitative studies, in-store testing, product testing and shopper feedback surveys in collaboration with partner research agencies
  • Write easy-to-read reports including findings and factual recommendations
  • Analyze the swiss market, its players and customers, to identify business opportunities.
  • Support the CMO in the development of the annual planning process, idea-based marketing plan and assist in the creation of various presentations.
  • Observe and track competitive activity and understand the direction, impact, strengths and weaknesses of key competitors.
  • Utilize European and global network, tools and resources to benefit the strategic plan and share best practices to leverage the system.
  • Ensures the relationship with our research partners and manages the budget and contracts according to the business needs.


Profil attendu

You have a Bachelor's degree in marketing and a few years of experience in this field ?
You are at ease with the different research methodologies and tools (Holistic Opinion Tracker, Menu Architecture, Menu Simulator, ROMS) ? (an asset)
You speak English (minimum C1) and French and/or German (minimum C1) ?
You are comfortable with qualitative and quantitative research ?
You have excellent analytical and synthesis skills and are able to present recommendations ?
You are able to present studies in front of an audience of 300 people ?
This position is tailor-made for you !

Informations

  • Agence INTERIMAN - LAUSANNE
  • Publié le 29 décembre 2022
  • ConsultantMichael ESTOPPEY